Golden Retriever Owners Spend More on Veterinary Care Depending on Breed According to TR Cutler

July 29, 2004 -- There is a direct correlation between the breed of dog owned and the amount spent on veterinary services. This correlation is not based on medical necessity, rather on the spending patterns of thousands of pet owners in a new national survey conducted by TR Cutler, Inc., the founder of the leading North American veterinary marketing program.

According to Cutler, "We found statistically significant data that pet owners of particular breeds are more inclined to spend money on expensive veterinary services including, dental cleaning, allergy testing, and senior screenings." The data was gathered among the 153 veterinary practices using the proprietary TR Cutler, Inc. veterinary marketing program which provides monthly post card reminder to pet owners with a superb color photograph of their breed of dog or cat.

We found that size of the dog was not a relevant factor, since both small and large breeds were in the top 10 list of highest spending pet owners.

Golden Retriever
Standard Poodles
Labrador
Bichon Frise
Chow Chow
Dachshund
Doberman
Irish Setter
Bassett Hound
Cocker Spaniel

As veterinary practices look for ways to garner new business, there is not a sufficient effort to get the current customer base to spend more, according to TR Cutler. "All the marketing outreach to get new clients is wasted when the only reminder sent to the current customer base is for annual vaccinations. Most pet owners are not aware of the idea of senior screening or allergy testing for their pet. The services dramatically increase the value to the veterinary practice. According to Cutler, "The average revenue increase in the first year of the program is 212%, with more than 58% in the first 4 months."

Cutler projects the service to be utilized by more than 500 veterinary practices by the end of 2005 and requires that veterinarians have a minimum of 1000 current client contacts to utilize the service. Cutler may be reached at 888-902-0300 or via email at trcutler@trcutler.com.





This article courtesy of http://lovealabrador.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Submit Your Article